Coaching Programs
Pick Your Path.
Build Your Business.
Three programs. One goal — a trades business that works for you, not the other way around.
Foundation
For trades owners just getting started
You're good at your trade but the business side is a mess. Foundation gives you the core systems to stop undercharging, start generating leads, and actually know your numbers.
What's Included
- Pricing strategy & job costing framework
- Basic financial tracking & margin analysis
- Marketing analysis & strategy
Not Included
- Hiring & team systems
- Direct coach access
Ideal For
Solo operators or crews under 3 people doing under $300K/year
Scale
For trades owners ready to grow fast
You've got traction but you're stuck — working too many hours, can't find good people, and not sure where the money goes. Scale gives you the full system and direct access to fix it.
What's Included
- Everything in Foundation
- Weekly 1-on-1 coaching sessions (60 min)
- Hiring, onboarding & team management systems
- Sales scripts & close rate optimization
- Operations, scheduling & job costing
- Cash flow & financial dashboard setup
- Direct Slack access 5 days a week
- Quarterly business review & roadmap
Ideal For
Trades businesses doing $300K–$1.5M looking to scale without burning out
Owner Accelerator Circle
For established trades businesses ($500K+)
You're already running a real business. Owner Accelerator Circle is a fully custom engagement — deep audit, bespoke roadmap, and direct access to build the systems that get you to exit or legacy.
What's Included
- Everything in Scale
- Full business audit & 90-day roadmap
- Exit strategy & business valuation prep
- M&A readiness & deal structure guidance
- Direct phone/text access to coach
- On-site visits (where applicable)
- Team leadership & culture development
- Custom KPI dashboard & reporting
Ideal For
Established trades businesses doing $500K+ ready to scale to exit or build a legacy
Common Questions
Straight Answers.
Do I need to be a certain size to work with you?
No. Foundation is built for solo operators just starting out. Scale and Elite are for businesses with some traction. If you're not sure which fits, book a free call and we'll figure it out together.
What trades do you work with?
All of them. Electrical, plumbing, HVAC, roofing, general contracting, landscaping, painting, concrete — if you're running a trades business, the core systems are the same.
How quickly will I see results?
Most clients see meaningful pricing and lead gen improvements within the first 30 days. Significant revenue growth typically shows up at the 60–90 day mark. It depends on how fast you implement.
Is there a contract?
Foundation is a one-time payment — no contract. Scale requires a 6-month minimum commitment because real change takes time. Elite is custom.
What if it doesn't work for me?
If you do the work and don't see results, we'll keep working until you do. I'm not in the business of taking money and disappearing.
Beyond Coaching
Additional Services
We don't just coach — we connect you with everything your trades business needs to run like a real company.
Done-For-You Services
- Bookkeeping — Clean books, job costing, and monthly reporting built for trades.
- Website Design — Professional sites that generate leads and build trust.
- Google Ads Management — Targeted campaigns that bring in quality jobs, not tire-kickers.
- Payroll — Accurate, on-time payroll so your crew stays happy.
- Recruitment — Find and hire skilled tradespeople who actually show up.
- IT Support — Tech that works — from field software to office systems.
- Dispatching — Efficient scheduling and dispatch to maximize your crew's time.
- CSR Training — Customer service reps who book more calls and handle complaints.
- Pricebook Build-Out — A complete, flat-rate pricebook so you stop guessing on quotes.
- Maintenance Programs — Recurring revenue through service agreements and maintenance plans.
- Sales Velocity — Sales training for technicians and sales people — close more jobs at higher ticket values.
Trusted Referral Network
We've built a network of vetted professionals who understand the trades. When you need outside expertise, we connect you with people we trust.
- Legal
Contracts, liability, and business structure for trades companies.
- Accounting & Tax
CPAs who know the trades and keep more money in your pocket.
- Human Resources
HR support for hiring, compliance, and employee relations.
- Insurance
Commercial coverage tailored to trades businesses.
Need a referral?
Book a call and we'll connect you with the right professional for your situation.
Not Sure Which Program?
Let's Figure It Out
Together.
Book a free 30-minute call. We'll look at where your business is, where you want it to go, and which program makes the most sense — no pressure, no pitch.