About Your Coach
I've Been in
Your Boots.
30+ years in the trades. Every mistake in the book. Now I teach what I wish someone had taught me.
"I built it the hard way so you don't have to."
My Story
From the Job Site
to the Boardroom.
I started swinging wrenches at 14. By my early twenties I had my first business. By 30 I had my second — and by 35 I was running 5 companies. I was great at the work — terrible at the money side.
For years I undercharged, overworked, and wondered why I was always broke despite being booked solid. I hired the wrong people, took the wrong jobs, and had no system for anything. Sound familiar?
It took a hard money loan — because I wasn't making any profit — to force me to figure it out. I spent from my mid-30s until now obsessively learning pricing, sales, operations, and finance — specifically for the trades. Not generic business school stuff. Real, field-tested systems.
Within 18 months I'd tripled my margins, built a team that didn't need me on every job, and was finally paying myself what I was worth. I sold that business at 40 and started coaching other trades owners to do the same.
That was 6 years ago. Since then I've helped 47+ trades businesses scale — from solo operators to crews of 20+.
My Philosophy
How I Coach.
No Fluff. Ever.
Every session, every framework, every piece of advice is built from real experience running a trades business — not from a textbook.
Results Over Theory.
We measure success in dollars, hours reclaimed, and businesses that run without the owner on every job site.
Straight Talk.
If something in your business is broken, I'll tell you. That's what you're paying for — not validation.
Built for Tradespeople.
Not generic business coaching repackaged. Everything here is designed specifically for the trades — your margins, your seasonality, your crew.
Ready to Start?
Let's Talk About
Your Business.
Book a free 30-minute discovery call. We'll look at where you are, where you want to be, and what's standing in the way.